Street furniture formats
Bus shelters
Backlit 4' × 6' panels on bus shelters, seen by drivers, pedestrians and waiting riders. Increasingly digital in major cities.
- Seen by drivers + pedestrians
- Near shops and commercial corridors
- Inventory controlled by city franchise
Bus bench ads
Painted or panel ads on bus-stop benches; one of the most affordable local formats, popular with realtors, attorneys and insurance agents.
- Very low cost
- Neighborhood-level targeting
- Not allowed in every city
- Basic creative
Kiosks, newsstands & urban panels
Freestanding digital or static panels on sidewalks and plazas, plus newsstand and phone-kiosk faces. LinkNYC-style kiosks also offer Wi-Fi and services.
- Pedestrian eye level
- Downtown & tourist areas
- Mainly large cities
Bike-share docks & micromobility
Panels at bike-share stations (Citi Bike, Divvy, Bay Wheels) and wraps on scooters and bikes — or title sponsorships of whole systems.
- Healthy, eco-friendly association
- Limited to cities with programs
Other street furniture
Trash receptacles, parking meters, pay stations, wayfinding signs, EV chargers with screens, and phone-charging kiosks — availability depends on local regulations and franchise deals.
- Unique, uncluttered placements
- Long dwell at chargers
- Patchy availability
How it's bought
Cities typically grant exclusive street-furniture franchises to companies such as JCDecaux, OUTFRONT, Clear Channel Outdoor, Intersection or local operators, who sell the ad faces in exchange for building and maintaining the shelters and kiosks. Buy by individual location (for local businesses) or by market-wide showings (for brands). Digital furniture is increasingly available programmatically.
Recommended tools
QR Code Generator PRO ↗
Dynamic QR codes with scan analytics for transit, shelters, kiosks and place-based ads.
CallRail ↗
Unique tracking phone numbers per board or format to prove which placements make the phone ring.
Some links are partner links; we may earn a commission at no extra cost to you. All tools
Price out your campaign
Plug in impressions, CPM and flight length to see a realistic budget.