Types of mobile billboards
Static mobile billboard trucks
Box trucks with printed vinyl on both sides (and often the back), driven on custom routes or parked at events.
Size~10' × 20' per side
Typical$400–$1,200 per day
Production$500–$1,000 per set of vinyl
ReportingGPS route maps
Strengths
- Go anywhere, anytime
- Perfect for events, launches, protests of competitors
Watch-outs
- Weather & traffic dependent
- City rules on parked ads
LED / digital billboard trucks
Trucks with high-brightness LED screens that show video, rotating ads and live content — often with sound.
Screens2–3 sides, sometimes a stage
Typical$1,000–$3,000+ per day
ContentVideo and animation
ExtrasAudio, live feeds
Strengths
- Motion and video
- Night visibility
Watch-outs
- Higher cost
- Some cities restrict
Other mobile formats
Trailer billboards, scooter and bike billboards, walking billboards ("human sign" backpack screens), boat billboards on waterfronts and beaches.
Boats$1,500–$5,000+ per day
Walking LED$300–$800 per day
Bike$300–$700 per day
Strengths
- Novelty drives attention
Watch-outs
- Small scale
Best uses
- Concerts, festivals, conventions, sports events and trade shows
- Grand openings and product drops
- Recruiting near competitor locations or campuses
- Political campaigns and get-out-the-vote
- Testing a new market before committing to fixed boards
- Beaches and waterfronts in summer (boats & aerial)
Check local ordinances — some cities (including parts of New York City) restrict trucks whose primary purpose is advertising. Reputable operators handle routing permits.
Recommended tools
Design
Fiverr ↗
Hire a billboard, vehicle-wrap or motion designer by the project.
Measure
CallRail ↗
Unique tracking phone numbers per board or format to prove which placements make the phone ring.
Some links are partner links; we may earn a commission at no extra cost to you. All tools
Price out your campaign
Plug in impressions, CPM and flight length to see a realistic budget.