Industry data
- Out of Home Advertising Association of America (OAAA) — 2025 full-year revenue ($9.46B, +3.6%), DOOH share (36.3%) and format mix, released March 2026. oaaa.org
- World Out of Home Organization (WOO) — 2026 Global OOH Expenditure Report (global OOH ≈ $54B in 2025; DOOH forecast ~49% in 2026) and Global pDOOH Expenditure Study 2026. worldooh.org
- Geopath — U.S. OOH audience measurement. geopath.org
- Federal Highway Administration — Highway Beautification Act outdoor advertising control. fhwa.dot.gov
Pricing
Price and CPM ranges are planning estimates compiled from public marketplace data (e.g., AdQuick transaction summaries), vendor rate information and industry pricing guides published in 2025–2026. They describe typical ranges, not quotes. Your actual price depends on market, specific location, season, term and negotiation.
Independence
Advertise Outdoors is an independent educational guide and is not affiliated with any media owner or industry association named on this site.
Last updated: November 2026.