Why airports
Airport audiences skew toward business travelers and high-income households, with long dwell times at gates, security and baggage claim. Airport media is sold by concessionaires such as Clear Channel Airports, OUTFRONT, JCDecaux and InMotion, and runs from single backlit dioramas to full terminal takeovers.
Airport formats
| Format | Where | Notes |
|---|---|---|
| Backlit dioramas | Concourses, gate areas | The classic airport unit; static or digital |
| Digital networks & video walls | Throughout terminals | Large-format screens, often sold as network packages |
| Baggage claim | Carousels, wall wraps, screens | Arriving travelers, ideal for hotels, rentals, local businesses |
| Jet bridge wraps | Boarding bridges | Seen by every boarding passenger at that gate |
| Security checkpoint media | Bins, wait-line screens | Captive 10–30 minute waits |
| Exhibits & product displays | Concourse floor space | Cars, sampling, experiential |
| Lounges & charging stations | Airline lounges, seats | Premium, executive audiences |
| Wall wraps & takeovers | Entire terminal zones | Domination for launches |
Costs: individual dioramas typically start around $1,500–$5,000 per 4 weeks at small airports and rise to $10,000–$40,000+ at major hubs; full takeovers can run $250,000 to over $1 million.
Beyond the terminal
- In-flight — seatback screens, Wi-Fi portals, tray-table and napkin ads, airline magazines.
- Airport roads — billboards on access roads and near rental-car returns.
- Rental car & parking shuttles — wraps and interior cards.
Price out your campaign
Plug in impressions, CPM and flight length to see a realistic budget.