Formats & price ranges
| Option | Typical investment | Notes |
|---|---|---|
| Youth & high-school field signs | $250–$2,500 / season | Community goodwill; great for local businesses |
| Minor-league & college signage | $2,500–$50,000 / season | Often bundled with tickets, PA reads, promotions |
| Pro arena LED ribbons & concourse screens | $25,000–$500,000+ / season | Rotational exposure plus broadcast visibility |
| Field-level / court-side signage | Six to seven figures | Shows up in TV broadcasts and highlights |
| Jersey patches | Seven to eight figures (pro) | Major leagues now sell jersey patches |
| Naming rights | $1M–$20M+ per year | Long-term (10–20 years) deals |
| Marathons, festivals, concerts | Custom | Banners, arches, sampling, sponsor tents |
Getting value
- Bundle signage with hospitality, ticket giveaways, social content and in-game promotions.
- Ask for broadcast exposure reports for TV-visible signage.
- Local teams often sell season packages including digital and PA mentions.
Recommended tools
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BannerBuzz ↗
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BuildASign ↗
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Some links are partner links; we may earn a commission at no extra cost to you. All tools
Price out your campaign
Plug in impressions, CPM and flight length to see a realistic budget.
