Sports & Venue Advertising

From Little League fences to stadium naming rights — signage where fans gather.

Formats & price ranges

OptionTypical investmentNotes
Youth & high-school field signs$250–$2,500 / seasonCommunity goodwill; great for local businesses
Minor-league & college signage$2,500–$50,000 / seasonOften bundled with tickets, PA reads, promotions
Pro arena LED ribbons & concourse screens$25,000–$500,000+ / seasonRotational exposure plus broadcast visibility
Field-level / court-side signageSix to seven figuresShows up in TV broadcasts and highlights
Jersey patchesSeven to eight figures (pro)Major leagues now sell jersey patches
Naming rights$1M–$20M+ per yearLong-term (10–20 years) deals
Marathons, festivals, concertsCustomBanners, arches, sampling, sponsor tents

Getting value

  • Bundle signage with hospitality, ticket giveaways, social content and in-game promotions.
  • Ask for broadcast exposure reports for TV-visible signage.
  • Local teams often sell season packages including digital and PA mentions.

Price out your campaign

Plug in impressions, CPM and flight length to see a realistic budget.

Open the OOH cost calculator