Billboards
Bulletins, 30-sheet & 8-sheet posters, spectaculars and rotaries.
Digital & Programmatic (DOOH)
Digital billboards, screens and programmatic buying.
Transit
Bus wraps, kings & queens, subways, rail, taxis and rideshare.
Street Furniture
Bus shelters, benches, kiosks, newsstands and bike-share docks.
Airports
Dioramas, baggage claim, jet bridges, lounges and takeovers.
Place-Based
Malls, gas pumps, gyms, elevators, bars, cinemas and stores.
Mobile Billboards
Static and LED billboard trucks, boats and walking screens.
Aerial & Drones
Banner planes, blimps, skywriting and drone light shows.
Wallscapes & Murals
Building wraps, painted murals, scaffolding and projection.
Vehicle Wraps
Fleet graphics and paid driver wrap programs.
Sports & Venues
Field signs, LED ribbons, sponsorships and naming rights.
Guerrilla & Ambient
Wild postings, sidewalk graphics, pop-ups and stunts.
Share of U.S. OOH revenue by format (2025)
Billboards dominate spend; transit grew fastest. Source: OAAA.