Compare & Choose a Format

Tell us your goal, audience and budget — we'll rank the outdoor formats that fit. Then compare them side by side.

Format chooser

Your main goal

Who you need to reach

Monthly budget

How soon do you need to launch?

Side-by-side comparison

How the main formats stack up. ●●● = strongest.

Format	Entry cost	Reach	Targeting	Dwell time	Flexibility	Lead time
Static billboards	$–$$$	●●●	●●	●	●	2–6 wks
Digital billboards	$$	●●●	●●	●	●●●	1–2 wks
Programmatic DOOH	$	●●	●●●	●●	●●●	Days
Bus	$–$$	●●●	●	●	●	2–8 wks
Subway & rail	$$–$$$	●●●	●●	●●●	●●	4 wks+
Street furniture	$	●●	●●●	●●	●●	2–4 wks
Airports	$$–$$$	●●	●●●	●●●	●●	4–8 wks
Place-based	$	●●	●●●	●●●	●●●	1–3 wks
Mobile trucks	$	●	●●●	●	●●●	Days
Aerial	$–$$$	●●	●●	●	●●	1–4 wks
Wallscapes & murals	$$$	●●	●●	●●	●	1–3 mos
Vehicle wraps	$ one-time	●	●	●	●	1–3 wks
Guerrilla	$	●	●●●	●●	●●●	1–4 wks